Public relations (PR) in the digital age is a critical aspect of school communications. If we at Royal don’t select our words and tell our stories, someone else will. The positive stories originating in RISD far outweigh the negative, as is true in most school districts. By telling how wonderful our schools are, we can achieve grass-roots PR to build trust, confidence, and support. Think of school PR as “Performance Recognition”. A PR effort is vital to boosting our district’s reputation and to attracting new residents to RISD. All area school districts (Cy-Fair, Katy, Ft Bend, Waller, etc.) have a PR team that includes two or more employees. RISD currently has one employee leading the PR initiative. Community members with positive stories about RISD should email the details (including pictures and videos) to soar@royal-isd.net.
Since October 2019, the RISD PR employee has worked closely with the RISD campuses, administration, and community to achieve the following: